Uwarp

Durable — launch a website in 30 seconds and grow your business with AI

Launch a website in 30 seconds at durable.co—AI-built sites plus CRM, bookings, invoicing, and marketing tools for small businesses, free to start.

  • AI Website Builder
  • Small Business Software
  • AI CRM
  • Business Website
Publisher
Durable (James Clift & Ross Howard-Jones)
Type
AI Website & Business Builder
Pricing
Freemium
Reviewed
28 August 2026
Visit Website
Durable home showing the headline “The complete AI business builder” with the pitch “Launch a website, get customers, and grow your business faster with AI”
Official site preview — Durable. Live UI, pricing, and generation happen on their domain.

Quick verdict

Use when
You run a service-based small business and want to get online in minutes: answer a few questions, get an AI-built website with logo and copy, and manage bookings, leads, invoicing, and marketing in one plan instead of several tools.
Skip when
You need deep design freedom or full code control over your site, have an established multi-page site with complex e-commerce or CMS needs, or want to keep CRM, booking, and marketing on separate best-of-breed tools.
Try instead

For broader site building and developer work, other Uwarp curated tools may fit better.

Durable vs common alternatives

Stable selection factors only—pricing model, how the site is built, and what is included. Confirm live details on each official site.

  • DurableThis page

    Pricing
    Free plan with a subdomain site and limited CRM; paid plans Launch from about $25/month (less yearly) and Grow for heavier use
    How the site is built
    AI builds a site, logo, and copy from a short questionnaire in about 30 seconds; edits happen through an editor plus AI tools
    What is included
    All-in-one: website, CRM, bookings, invoicing, reviews, and AI marketing tools in one subscription
    Who it targets
    Solopreneurs and small service businesses that want one simple platform to run the business

  • Wix

    Pricing
    Freemium with free and paid plans starting around $17/month for ad-free sites with a custom domain
    How the site is built
    AI site builder or template-driven editor with hundreds of apps and full design flexibility
    What is included
    Website platform with a large app marketplace; CRM, booking, and invoicing come from separate apps and add-ons
    Who it targets
    Small businesses and creators that want flexible site building with many add-ons

  • Squarespace

    Pricing
    Paid plans starting around $16–$23/month, billed monthly or yearly, with a free trial
    How the site is built
    Designer-quality templates with a flexible editor and strong visual customization
    What is included
    Website, e-commerce, and blogging platform; business tools like CRM are integrations rather than core features
    Who it targets
    Small businesses, portfolios, and stores that prioritize design polish
  1. Durable — official site
  2. Durable — pricing
  3. Wix — official site
  4. Squarespace — official site

Learn more

Details below the decision summary—features, workflow, and scope notes.

What is Durable?

Durable is an AI business builder for small and service-based businesses. Instead of just generating a website, it aims to replace several subscriptions with one platform: you answer a few questions about your business, and Durable builds a complete site with copy, logo, and images in about 30 seconds—then layers on the tools you need to run the business, including a CRM for leads and customers, online bookings, invoicing, reviews, and AI marketing with SEO and GEO. Its AI Business Partner can draft blog posts, answer leads, and handle routine busywork on autopilot. Durable was founded in 2022 by James Clift and Ross Howard-Jones, has raised over $20 million, and reports more than three million business owners using the platform. It is one of the fastest ways for a local service business to get online and start taking bookings.

What it costs

Tier snapshot before you launch.
Free tier
Yes
Pricing summary
Durable has a free plan that publishes a site on a durable.site subdomain with basic CRM and AI tools—no credit card needed. Paid plans add a custom domain and unlock the full toolkit: Launch is about $25/month (less with yearly billing) and Grow adds more AI usage and team seats. All paid plans include CRM, bookings, invoicing, and secure hosting. Confirm live details on the official pricing page.

Reviewed on 28 August 2026 · Durable — pricing

What Durable provides

Core capabilities of the AI business builder.

  • 30-second AI website

    Answer a few questions and Durable generates a complete site with copy, logo, and images that fits your industry.

  • Integrated CRM

    Leads from your site and marketing land in a built-in CRM where you can track and follow up with customers.

  • Online bookings

    Let customers book services from your website 24/7, synced to your calendar.

  • Invoicing and payments

    Create and send invoices and get paid without a separate billing tool.

  • AI marketing and SEO

    Generate social posts, ads, and logos, and use SEO and GEO tools to get discovered in search and AI answers.

  • AI Business Partner

    An AI assistant that knows your business can answer leads, draft blog posts, gather reviews, and handle routine tasks.

How people use Durable

A practical launch-and-grow workflow.

  1. Describe your business

    Answer the quick questionnaire about what you do, your services, and your location.

  2. Review the generated site

    Check the AI-built site, logo, and copy, and tweak pages or images in the editor.

  3. Connect bookings and forms

    Turn on online booking and contact forms so customers can reach you and schedule services.

  4. Publish and get found

    Connect your domain and use the SEO and GEO tools to rank in search and AI answers.

  5. Manage leads and customers

    Track enquiries in the CRM, reply with AI-drafted messages, and send invoices from one place.

  6. Let AI handle busywork

    Use the AI Business Partner to publish blog posts, request reviews, and follow up automatically.

Who Durable is for

People who get the most from an AI business builder.

  • Home-service pros

    Landscapers, cleaners, handypeople, and contractors that want bookings and leads online fast.

  • Health and wellness businesses

    Fitness coaches, salons, and studios that need scheduling and client management.

  • Professional services

    Consultants, agencies, and coaches that want a polished site plus simple CRM and invoicing.

  • New business owners

    Entrepreneurs validating an idea who want a real site with zero upfront cost.

When Durable is the right pick

Choose Durable when you want one AI-powered platform to launch a service business site and run customers, bookings, and invoicing without juggling separate tools. Skip it when you need deep design control, complex e-commerce, or best-of-breed business apps.

Platform and licensing notes

Facts to verify on Durable before you launch a business.
Company
Durable was founded in 2022 by James Clift and Ross Howard-Jones, and has raised over $20 million from investors.
Free plan
The free tier publishes a site on a *.durable.site subdomain with a limited CRM and monthly AI allowances—no credit card required.
Paid plans
Launch starts around $25/month (less with yearly billing) and Grow adds more AI usage, images, and team seats; custom domains are included on paid plans.
Scale
Durable reports more than three million business owners and over ten million websites built through the platform.
Scope
Durable replaces separate website, CRM, booking, invoicing, and marketing subscriptions with one plan rather than acting as a pure page builder.
Affiliation
This page is not affiliated with Durable beyond discovery and documentation. Features, terms, and pricing are determined on the official site.

Frequently Asked Questions

Quick answers about this tool—open a question to read more.